The Approval Moth

Have you ever liked someone so much you started editing yourself in real time?

Softer here.
Cooler there.
Less intense. Less honest. More digestible.

You call it being open.
Being flexible.
Being easy to love.

But really?

That’s this week’s bug:
The Approval Moth

Fact: People will spend for love.

Americans spent $66 billion on weddings last year. And, as always, flowers were a non-negotiable part of that spend. This highlights a unique market opportunity for The Bouqs Co. right now.

Famous for cutting the time it takes flowers to travel farm-to-door by 3x, The Bouqs Co. is already one of the country’s largest floral subscription services. But their latest expansion to 70+ brick-and-mortar stores could unlock more high-margin events, like weddings.

They already have 100% YoY growth in counties where stores have opened, with more than $1.2m in revenue per store.

You can join this chapter as they capture more of the $100b global floral market. Become an early shareholder in The Bouqs Co.

Invest in The Bouqs Co.

^{This is a paid advertisement for The Bouq’s Regulation CF offering. Please read the offering circular at https://invest.bouqs.com/}

The Approval Moth is drawn to attention the way porch bugs throw themselves at a lightbulb. No strategy. No discernment. Just blind devotion to whatever feels warm for five seconds.

In relationships, it shows up when connection starts turning into performance.

You stop asking what you actually feel.
You start asking what version of you gets the best response.

The Moth whispers:

“Don’t say too much.”
“Be less complicated.”
“Fix the vibe before they pull away.”

And sure, that can make things smoother for a minute.

But it doesn’t create intimacy.

It creates a polished, pleasant, slightly artificial version of you… and then leaves the real you standing outside like a plus-one.

Signs It’s Active
✨ You edit your personality depending on who you’re with
✨ You avoid honest conversations to keep the peace
✨ You feel anxious when someone’s energy shifts
✨ You confuse being chosen with being known
✨ You leave interactions feeling liked, but not seen

The Antidote (Do This Today)
Tell one small truth you’ve been making prettier than it is.

Not the dramatic truth.
The clean one.

“I actually didn’t love that.”
“I want more clarity.”
“That matters to me more than I’ve been saying.”

Then let the moment breathe.

Because real connection is not built by becoming more acceptable.
It’s built by being more visible.

In today’s floral industry, 60% of flowers are wasted before ever being sold. The Bouqs Co. uses proprietary tech to slash waste to <2% while getting flowers from farm-to-door 3x more efficiently. Now, they’re launching 70+ retail hubs to dominate the $18B U.S. market. Become a shareholder in The Bouqs Co.

Invest in The Bouqs Co.

^{This is a paid advertisement for The Bouq’s Regulation CF offering. Please read the offering circular at https://invest.bouqs.com/}

Reflection
Where are you being liked
instead of being known?

And what might change
if you stopped trying to be chosen
and started showing up as yourself?

—Gabi & Bea